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Basic information
Expert is an experienced sales and business development manager with more than 20 years of experience in the fields of sales, marketing, market research, project management, and new market development. Throughout his career, he has worked in corporate environments, consulting companies, and as an independent consultant, specializing in identifying business opportunities, acquiring new customers, optimizing business processes, and validating the market potential of products and services.
In recent years, he has focused on business development and international expansion of companies in the DACH, Benelux, Scandinavian countries and Central Europe markets. He helps companies create business strategies, test new segments and build a business pipeline in the areas of industry, energy, architecture, construction and manufacturing. He has practical experience with B2B sales, partner sales models and developing business relationships in international markets.
He spent a significant part of his career at bank environment, where he focused on strategic marketing, customer research, client segmentation, innovation development and project management. He carried out extensive analyses of customer behavior, client satisfaction, market potential and marketing communication effectiveness. He also coordinated multidisciplinary teams in the design and testing of new products, services and digital solutions with a focus on user experience (UX/UI).
As a consultant, he participated in projects focused on increasing the performance of business and production processes, setting KPIs, motivation systems and organizational development of companies. His strength is connecting the business perspective with strategic management and implementing changes in organizations.
Expert has a broad education in the areas of marketing, innovation and project management. He completed professional programs at HEC Paris, University of California and professional training in the areas of Outcome-Driven Innovation, strategic marketing, project management and business strategies.
Key competences
- Business Development and new client acquisition.
- International trade and export market development.
- B2B sales and business strategy.
- Market analysis, segmentation and opportunity identification.
- Strategic marketing and customer research.
- Project management and change management.
- Setting KPIs and performance indicators.
- Innovation, UX/UI testing and customer journey mapping.
- Workshop facilitation and team coordination.
- CRM systems and digital sales support.
Professional experience
2020 – present
Role: Business/Sales Development Manager
Location: Slovakia, Czech Republic, Benelux, Nordics, DACH, CEE
Project: Printing
Description: New clients acquisition. Pritner and printed packaging box manufacturer.
Project: Energy
Description: Testing sales market potential and segments. SW for shifting consumption to off peak for Utilities & reducing energy prices for flexible HHs, SW supporting electrification of B2B fleets.
Project: Architecture and design
Description: New clients acquisition.
Project: Industrial cleaning
Description: New clients acquisition. Professional and industrial cleaning mashines distributor.
Project: Statics and projection
Description: New clients acquisition. Statics and projection. Testing market potential and segments.
2017 – 2020
Role: Business Consultant
Location: Bratislava, Slovak Republic
Project: different projects
Description: Consulted or coordinated projects – Improved effectiveness of sales and production process, Reward
system for sales and civil engineers, KPIs for management – sales & financial, Assessment center.
2016 – 2017
Role: Project manager
Location: Bratislava, Slovak Republic
Project: banking
Job description:
- Led a project team for productivity testing for 120 participants.
- Coordination of specialists in HW, IT security and authorization, stability and connection capacity.
2006-2017
Role: R&D specialist senior, Marketing specialist senior
Location: Bratislava, Slovak Republic
Project: banking
Job description:
- Market research and analysis to management: loyalty, needs, brand, market position, key purchasing
factors, purchasing process decisions, internal client satisfaction, customer journey over the years,
market potential, small business segmentation, communication effectiveness, brand positioning for
retail, communication strategy for corporate segment. - Coordinated and led teams to create, develop and prototype ideas: testing mockups and UX/UI for applications.
2004-2006
Role: Key account manager, Media Planner & Buyer
Location: Bratislava, Slovak Republic
Project: advertising
Job description:
- Media planning and buying.
- Designed the structure, UX and content
of the website and acquired one client.
2002-2006
Role: Key account manager, Media Planner & Buyer
Location: Bratislava, Slovak Republic
Project: advertising
Job description: Media planning and buying.
1992-2002
Role: Production manager
Location: Bratislava, Slovak Republic
Project: media & entertainment
Education and Courses
Comenius University, Bratislava, Slovak republic – Faculty of Management – marketing management – Mgr.
Courses:
- Marc Wayshak Communications: Sales Strategy Academy – an effective business system
- HEC Paris: Organizing for Innovation
- University of California: Initiating and Planning, Budgeting and Scheduling Projects
- Management Fundamentals, Project Management, Facilitation
- Boston, USA: Outcome-driven innovation methodology – identifying market opportunities
- Berkeley, California: Strategic Marketing, Market Research
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